TikTok is introducing a updated setting that permits them to cut down on the amount of AI-created media appearing in their feeds. This move comes as the service revealed that it currently hosts over 1 thousand million AI-generated clips.
Trial and Implementation
The update is undergoing trials over the coming weeks before a full-scale release. This development aligns with a surge in AI-generated material, driven by emerging content generation software.
The Broader AI Trend
It has been noted that almost 10% of the quickest rising video streams on a competing service only show AI-generated videos. A considerable share of this content is classified as mass-produced AI material, a term for poor-quality, mass-produced content that is often absurd or surreal.
“We know from our community that a lot of users enjoy content made with AI tools, including computer-generated images to science explainers, and we aim to offer the community the option to see more or less of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The platform announced that there are presently 1.3bn videos on its network labeled as made with AI. Collectively, more than 100 million pieces of content are uploaded to the app each day, making AI content a minor part of its total content library.
How to Adjust Settings
Users will be capable of decrease or raise the volume of AI-generated videos they see by opening the topic control option in the platform and selecting AI-made media. Further subjects that can already be adjusted under the setting include politics, clothing, beauty, and choreography.
Content Labeling and Policies
TikTok’s policies oblige creators to label lifelike artificially created content, and it forbids malicious AI impersonations of public figures or crisis events. Any realistic artificial content that is not labeled can be taken down under its user guidelines.
Additionally, the platform will now apply an AI-generated label to content produced via its own AI tools, or identified by an industry-wide initiative for spotting content made by AI. This measure is aimed to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a two million dollar AI literacy fund for specialists and institutions to produce learning resources about using AI responsibly. This project will support non-profit groups focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, during discussion over intentions to make redundant hundreds of safety staff in Britain. The company is set to eliminate hundreds of positions in its trust and safety team in London, with trade unions and online safety experts raising concerns that staff are being displaced by AI moderation.
A senior executive stated that people-led review would still have a role, but automated tools can shield workers by eliminating the most distressing content ahead of it has to be seen by people. The platform stated a notable drop in shocking and graphic content reviewed by human moderators over the past year due to the use of its automated systems.
It is vital to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with harmful content as swiftly, which is why a extensive automated help is really helping us work at speed.”
